Whether you run a personal or commercial blog or website, there is this need to monetize, or make some money from it. And why not? The hosting fees must come from somewhere.
Of course, running Google’s AdSense ads is the most popular source of ad revenue, but money from that comes mostly from clicks. Other display advertisers offer ads based on revenue from number of impressions (CPM).
I tried many of those display advertisers. None has really delivered the goods. The latest I tried it Lijit, a Federated Media Publishing company. Like the others, it too failed to deliver, so I dropped their ad tag from the main website. The chart below tells the whole story.
A 50% fill rate and less than $6.00 USD per day will not do it.